B2B & D2C Platform
INA Trading AppAPP
A B2B & D2C export platform for MSMEs, cooperatives, industries, exporters & aggregators in Indonesia to perform D2C (Direct To Customer), export, promotion, marketing & sales abroad.
Meanwhile, buyers worldwide, including importers, distributors, restaurant owners, cafes, shops, and end users, can buy Indonesian products in their home countries or directly from Indonesia.
PERURI utilizes advanced digital security technology to ensure that every electronic document processed and certified through the PERURI system is authentic and protected against forgery.





























DOWNLOAD INA TRADING Profile
INA TRADING serves DIGITAL SECURITY TECHNOLOGY needs to guarantee trade transaction security
BANK RAYA
BANK RAYA Bank Raya is a digital bank part of the BRI Group that provides digital financial solutions with the widest access for the Indonesian people.
Top 3 Digital Bank
Bank Raya achieved Top 3 as a Digital Bank with Excellent Service in Indonesia in 2025 according to Infobank Magazine.
Rp6.3 trillion
Digital loan distribution to encourage the micro & small segments and business players to grow and develop
INA TRADING supports the MINISTRY OF TRADE for the Micro, Small, and Medium Enterprises DARE TO INNOVATE, READY TO ADAPT TO EXPORTS (MSMEs CAN Export) program and other Ministries / Institutions to facilitate domestic & foreign EXPORTERS / IMPORTERS and AGGREGATORS in executing import-export transactions.
Facilities & Features
INA TRADING Domestic & Abroad
PERURI Sign
Electronic signature platform to ensure the authenticity of electronic documents with digital certificates as verification and authentication tools using trusted reference data.
Bank RAYA
a digital bank part of the BRI Group that provides digital financial solutions with the widest access for the Indonesian people.
UKM BOX Fulfillment Center
Warehouse & Distribution / Supply Chain worldwide
International Marketplace
Online stores in several countries
Digital Promotion
Digital promotion on social media
Financial Technology
Use of FinTech such as QRIS, Token & Crypto for payments in various countries
Artificial Intelligence
AI to manage Supply Chain and Buyer Big Data
Blockchain
Digital Security and Blockchain to ensure the authenticity of Indonesian products
MSMEs & COOPERATIVES
Facilitating export-ready MSMEs & COOPERATIVES with INA TRADING services to easily SHIP – STORE – SELL in various countries
To support the supply chain of hotels, restaurants, and cafes in various countries using Indonesian products as raw materials to support their businesses in various cities across Australia, Europe, America, Asia & Africa
MSMEs & COOPERATIVES T&CINDUSTRIES
Medium and large industries can use INA TRADING to find buyers in various countries.
Industrial-scale products can penetrate markets by SHIPPING – STORING – SELLING industrial products in various countries to meet expected targets.
Reviews
"Furnilux has a UKM BOX Fulfillment Center in Zutphen - Netherlands in collaboration with Indonesia In Your Hand - EU as an importer and direct distributor to end-users and through marketplaces in Europe"
JAN 2024
Furnilux
"The market potential in Australia is huge, so the UKM BOX Fulfillment Center in Melbourne - Australia is the solution"
FEB 2024
Import United Australia
"MadeInIndonesia.au is a marketplace for Australia, New Zealand & South Pacific markets and also acts as an importer"
MAR 2024
MadeInIndonesia.au
FAQ's
A B2B & D2C export platform for MSMEs, cooperatives, industries, exporters & aggregators in Indonesia to perform D2C (Direct To Customer), export, promotion, marketing & sales abroad.
Meanwhile, buyers worldwide, including importers, distributors, restaurant owners, cafes, shops, and end users, can buy Indonesian products in their home countries or directly from Indonesia.
PERURI uses advanced digital security technology to ensure that every electronic document processed and certified through the PERURI system is authentic and protected against forgery.
The INA TRADING platform uses a mobile app and web-based system to input data and perform transactions.
INA TRADING was initiated by PERURI X PUNDI Group to realize public services that are more high-quality, trusted, and efficient, executing the Government mandate according to Presidential Regulation No. 82 of 2023.
To build INA TRADING, PERURI X PUNDI Group collaborates with various experienced technology partners and aggregators such as: PUNDI TECH, METASMESTA, MADE IN INDONESIA .AU, FURNILUX, and INDONESIA IN YOUR HAND.
The stakeholders / interested parties of INA TRADING are:
1. MSMEs & COOPERATIVES2. INDUSTRIES
3. BUMD & BUMDES
4. EKSPORTIR
5. AGGREGATORS
6. ASOSIASI
And for Ministries / Institutions such as:
1. MINISTRY OF TRADE2. KEMENTERIAN UKM
3. KEMENTERIAN KOPERASI
4. KEMENTERIAN PERTANIAN
5. KEMENTERIAN KEUANGAN
6. KEMENTERIAN PERINDUSTRIAN
7. KEMENTERIAN LUAR NEGERI
8. BEA CUKAI
9. BANK INDONESIA
10. PERBANKAN
11. DITJEN PAJAK
12. INDONESIAN EMBASSIES (KBRI)
INA TRADING is intended for MSMEs, COOPERATIVES, INDUSTRIES, EXPORTERS, and AGGREGATORS that are export-ready.
And already meet the export standards of the destination countries.
Or have joined an aggregator and already have potential buyers.
For people and business owners abroad, such as restaurant, cafe, shop, boutique owners, importers, and distributors selling Indonesian products, they can use the INA TRADING facility to find suppliers in Indonesia and their respective countries.
Your products can be assisted by an AGGREGATOR registered with the Ministry of Trade, which has fulfillment center services, supply chain facilities, importer status, and promotional channels abroad.
The INA TRADING Mobile App can be downloaded on the PLAY STORE (Android), while the Apple Store version is currently in the verification stage.
In the meantime, you can register your company and provide information about your business and products via this link: ADMIN
INA TRADING provides various facilities.
Registration for companies and products is free of charge.
Meanwhile, services such as utilizing warehouses / fulfillment centers in the Netherlands and Australia, digital promotion in Europe, and other services are subject to fees.
Download Mobile App
Available on Google Play Store.
Manage all your international trade transaction drafts, incoming RFQ notifications, and export readiness dashboard in real-time.